Keyword Metrics

Table of contents

In online marketing, it’s beneficial to make the best of your financial resources and mental capacity. For example, you should plan the content of your website so that it has the greatest benefit and impact on achieving your goals. Contributions and articles are best written in such a way that they interest your target group and are also demanded by them. To do this, however, you first need to know which keywords are in demand by search engines and how often, and how seasonal fluctuations develop throughout the year.

This is where our Keyword Metrics Tools come into play. You get the most important key figures summarized in a table for each keyword you enter. Important for you: The key figures always refer to the country and the language with which you start the analysis.

Key metrics:

  • Search volume
  • Historic data
  • Cost per Click (CPC)
  • Competition
  • Estimated impressions
  • Difficulty

These metrics serve as a good basis for your content planning. In addition, we recommend utilizing keyword cluster analysis, with the help of which you can form sublists in addition to the keywords.

HyperSuggest Keyword Metrics Tool

To make checking keyword metrics as easy as possible for you, we have built a dedicated tool for this purpose.

HyperSuggest Keyword Metrics Tool

We only need these data from you:

  • Your keywords
    Here you simply add your keywords. Either as a comma separated list or separated with a blank line. You can submit a maximum of 500 keywords per search.
  • A country and language
    Here you can select your desired language and country for which we should display the metrics.

After filling out and submitting the form, we’ll retrieve the metrics for you. This may take a few seconds depending on the size of your list.

The results

After the tool has fetched the metrics, you will be redirected to the Keyword Metrics analysis result.

HyperSuggest Keyword Metrics Ergebnisse

In the upper part of the result you can see the most important data you entered during the analysis:

  • Keywords entered
  • Tool used (Keyword Metrics)
  • Language
  • Country
  • Date of query

If you look at this analysis again 1-2 days or weeks later, you have all the important information in one place to keep track of your analyses.

The keyword metrics

Now we come to the important data of the keywords – the metrics. In the screenshot below you can see the results table of your keyword metrics. The table is sorted by search volume by default. However, you can sort the table by another metric. You can also sort by CPC or impressions (this makes sense for larger lists, for example).

Keyword Metrics Data
Search volume

The search volume value describes the average number of searches per month for a keyword, taking into account the selected country and language. In the example above, the keyword shoes is searched for an average of around 1,220,000 times per month in the USA.

The search volume is interesting for online marketing in that it gives an indication of how many visitors you can expect if you rank in the top 10 on Google for a specific keyword – of course always depending on the individual CTR (Click Through Rate – i.e. how many visitors click on the result in the search engine in percentage terms).

Historic data

The search volume history uses a bar chart to show how search volumes develop over a year. This is especially relevant if searched products or services are subject to seasonal fluctuations.

With the help of the yearly history, you can easily see how often a keyword is searched for in a particular month.


CPC is the abbreviation for Cost per Click. The CPC quantifies the costs that you have to offer for a click in Google’s search network (Google Ads) in order to appear in the top search results.


“Competition: The number of advertisers worldwide bidding on each keyword, relative to all keywords in Google. In the Competition column, you can see whether competition for a keyword idea is low (0) or high (1).” Source: Google

Competition does not refer to the organic search results in Google, but to the number of advertisers bidding on the keyword in question.

If the keyword is highly competitive, advertisers usually have to bid higher to get better ad positions. Therefore, the CPC for the keyword may be higher.

If the keyword has low competition (fewer advertisers bid on these keywords), you may have to spend only a few cents to get the clicks for this keyword, which also depends on the search volume for this keyword.


This metric represents the average number of daily impressions of a Google Ads ad when its bid is set to $999.

Ranking difficulty

This value shows how difficult it is to rank for the keyword in the organic Google Top 10. For this purpose, the current Top 10 SERP is analyzed and a value between 0 and 10 is calculated.

The value 0 means that it is not very difficult to rank for this keyword. In contrast, a value of 10 means that it is very difficult to rank for this keyword.

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Keyword Metrics Tool

If we made you curious about HyperSuggest’s Keyword Metrics Tool, you can now access it within 2 minutes. All you need is an account with HyperSuggest.

Sebastian Kraus
Sebastian is the founder of HyperSuggest with experience in building projects and developing innovative solutions based in Würzburg, Germany.